인바운드 의료관광 추세와 대응방안에 대한 탐색적 연구 : 중국인 중심으로
A Study of Investigating Research on Inbound Medical Tourism Trends and Countermeasures : Focusing on Chinese Tourist
In the tourist industry, China is one of countries where takes a major part for S. Korea. Especially, Chinese patients have made up almost a third of the health tourism, even a half considering unofficial figures. Since it’s significant country, it’s required to satisfy their requirements as they need in common. It’s often said that Chinese patients could be classified into patients for cosmetic surgery or plastic surgery. But the scale of Chinese patients are remarkably huge to classify them in this way. Statistically, the female Chinese patients have accounted for about three-fourths and most of them were in their 20 to 30’s. And what they look for is cosmetic medical treatment. Male or elderly patients have visited S. Korea to treat disease or have intensive care. In addition, S. Korea is not ranked at top for the medical tourism in China. The capital in China has become liquid and a great number of people belong to higher-income group who visited the States, Japan, Thailand, Singapore and Hong Kong, other than S. Korea for medical tour. Thus, this study aims to investigate medical tour, additional service and any necessary tourism service Chinese patients are looking for and come up with more effective solution so that they could visit S. Korea as a destination, not other countries.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 중국 의료관광 Ⅲ. 데이터 분석 1. 데이터 설계 2. 분석결과 Ⅳ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.