Earticle

초록

영어

This s tudy i s b ased on the assumption that mutual engagement and motivation a re induced in the strategic alliances among SMEs. The purpose of this study is to investigate the effect of mutual reciprocity strategy on cooperation between partner companies, conflict adjustment effort, opportunistic behavior, and influence on sustainable will in terms of cooperation strategy after the conclusion of strategic partnership. The results show that the value-sharing adjustment effort, the agreement adjustment effort, and the friendship adjustment effort have a statistically significant positive effect on strengthening cooperation behavior. The value-shared adjustment effort and the friendship adjustment effort have a statistically significant positive effect on strengthening conflict resolution efforts. The results of this s tudy a re as follows. First, i t is shown that cooperative b ehaviors and conflict resolution efforts have a statistically significant positive effect on suppressing opportunistic behavior. However, it was found that cooperative behavior and opportunistic suppression did not strengthen the will to continue the transaction. However, the results showed that it is possible to increase the will to continue trading through conflict resolution efforts.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구모형 및 연구가설의 설정
Ⅲ. 실증분석
Ⅳ. 결론
참고문헌

키워드

저자

• 최성광 [ Sung-Kwang Choi | 동명대학교 유통경영학과 겸임교수 ] 제1저자
• 노정도 [ Jung-Do Roh | 경성대학교 국제무역통상학과 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380