Despite the fact that consumers frequently face stressful situations on board during air travel, there are very few in-depth studies regarding the stress experienced on board and its responses. Therefore, this study established the concept of air stress experienced on board, developed a measurement tool to effectively measure air stress, and investigated its validity. The results of the research can be summarized as follows. In the first phase, in-depth interview was carried out based on phenomenological method to establish the concept of air stress and structure air stress into multidimensional factors. Through qualitative validation, it was confirmed that air stress consisted of 2 factors, namely, air stressors and air stress responses. And air stressors was composed of three factors: personal factor, social environment, and physical environment, and air stress responses was composed of two factors: emotional response and behavioral response. In the second phase, a quantitative research was conducted to filter the developed measurement items and to verify its reliability and validity. Based on these results, the study provided valuable theoretical and managerial implications and directions for future research.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 에어 스트레스(Air stress)의 개념 2. 스트레스 척도에 관한 선행연구 Ⅲ. 연구방법 1. 연구절차 2. 정성연구 : 에어 스트레스의 개념화와 측정항목 개발 3. 정량연구 : 에어 스트레스 척도의 신뢰성과 타당성 검증 Ⅴ. 결론 참고문헌
키워드
air stressair stress scaleair stressorsair stress responsesphenomenological interview.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.