Earticle

초록

영어

This article aims to investigate the effects of professor's communication on emotional response and class satisfaction for university students majoring in airline services. A total of 254 valid responses were applied for structural equation analyses. The outcomes of statistical analysis proved the evidence for a reasonable level of reliability and validity of this theory. The results are as follows. First, professor's verbal communication exerted a positive impact on positive emotion and a negative impact on negative emotion. Second, professor's nonverbal communication exerted a positive impact on positive emotion, indicating significant coefficients of body language. On the other hand, space language, voice language, and appearance language didn't. Professor's nonverbal communication exerted a negative impact on negative emotion, indicating significant coefficients of appearance language. On the other hand, body language, space language and voice language didn't. Third, positive emotion turned out to affect positively on class satisfaction and negative emotion did negatively on it. The findings identified how students could be satisfied with the class through the successful communication of the professor. Furthermore, the outcome provided a theoretical basis for adapting well to the airline industry and effectively performing field work.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 언어적 커뮤니케이션
2. 비언어적 커뮤니케이션
3. 감정반응
4. 수업만족
Ⅲ. 연구설계
1. 연구모형 및 가설설정
2. 변수의 조작적 정의 및 측정척도
3. 표본설계 및 분석방법
Ⅳ. 실증분석
1. 인구통계학적 특성
2. 측정모형 평가
3. 연구가설 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 이민정 [ Minjung Lee | 세명대학교 항공서비스학과 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338