Earticle

초록

영어

The purpose of study is to verify role of celebrity music show, which are routinely included as one of festival programs in colleges. Media coverage and research have raised concerns about celebrity performances especially in college setting. Observing the attributes shared by festivals and entertainment and leverage effect of entertainment to enhance the festival, causal relations among variables were probed. Self-administered survey was conducted with 131 S college students in Busan who have recently participated in the festival. Results found that college music show selection attributes positively affect on music show satisfaction except for physical environment which revealed the show trait in college festival setting. Music show satisfaction, including music show behavior intention, had causal relationships with and festival behavior intention which suggests the possible guide of positive behavior such as staying in festival venue, experiencing festival programs and using auxiliary facilities based on sense of community originated from students and celebrity fandom. Moreover, this research suggested that celebrity show should be prepared in conjunction with all festival and practically defended controversial celebrity show in college setting.

목차

Abstract
I. 서론
II. 이론적 고찰
1. 대학축제와 연예인 공연
2. 공연선택속성 및 공연만족
3. 공연행동의도와 축제행동의도
III. 연구설계
1. 자료수집 및 분석
2. 연구모형, 조작적 정의 및 가설 설정
3. 측정도구의 검정
IV. 분석결과
1. 인구통계학적 특성
2. 가설 1 검정
3. 가설 2 검정
4. 가설 3 검정
V. 논의 및 결론
참고문헌

키워드

저자

• 양승훈 [ Yang, Soung-Hoon | 신라대학교 국제관광경영학부 부교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광진흥연구 [Journal of Tourism Enhancement]

• 간기

  계간

• pISSN

  2288-7156

• 수록기간

  2013~2024

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 338