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통합기술수용이론 관점에서 블록체인기술의 사용자 수용과 이용 행동에 관한 연구
A Study on the Acceptance Intention and Usage Behavior of Blockchain Technology : From the Perspective of Unified Theory of Acceptance and Use of Technology

첫 페이지 보기
  • 발행기관
    한국정보기술응용학회 바로가기
  • 간행물
    JITAM 바로가기
  • 통권
    Vol.27 No.3 (2020.06)바로가기
  • 페이지
    pp.1-18
  • 저자
    김병곤, 이병길, 윤일기
  • 언어
    한국어(KOR)
  • URL
    https://www.earticle.net/Article/A379597

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원문정보

초록

영어
Recently, following the development of FinTech technology that combines finance and information and communication technology, the need and social demands for a block chain technology-based trading system have increased significantly. In this study, a research model was developed and hypothesized through literature research on the concept of block chain technology, the technology acceptance model, and the unified theory of acceptance and use of technology. The research theories were tested by collecting data through surveys and analyzing the collected data. This study conducted empirical research to identify the factors influencing the user acceptance intention and utilization behavior of the block chain technology in introducing the block chain technology. First, factors affecting the acceptance intention of the blockchain user were performance expectation, effort expectation, social impact, and blockchain transparency variables. Second, the facilitation conditions and stakeholder confidence variables were analyzed as factors that did not affect the acceptability of the blockchain users. Third, variables such as blockchain transparency, stakeholder trust and intention of acceptance are factors that affect the usage behavior of the blockchain. Fourth, it was confirmed that the acceptance intention had a very high explanatory power on usage behavior of Blockchain technology.

목차

Abstract
1. 서론
2. 이론적 배경
2.1 블록체인 기술의 개념
2.2 블록체인기술에 관한 선행연구
2.3 정보기술수용과 통합기술수용에 관한 문헌연구
2.4 수용의도와 이용행동에 관한 선행연구
3. 연구모형 및 가설 설정
3.1 연구모형의 개발
3.2 연구가설의 설정
4. 실증분석
4.1 자료수집방법 및 표본의 특성
4.2 탐색적 요인분석 및 신뢰성 분석
4.3 연구별수별 상관관계 분석
4.4 확인적 요인분석 결과
4.5 연구가설 검정결과
4.6 가설검정결과 해석
5. 결론
5.1 연구 결과 요약
5.2 연구의 시사점
References

키워드

Blockchain Unified Theory of Acceptance and Use of Technology Performance Expectations Effort Expectation Social Impact Blockchain Transparency Stakeholder Trust Acceptance Intention Usage Behavior

저자

  • 김병곤 [ Byung-Gon Kim | Professor, Business Administration, Namseoul University ] Corresponding Author
  • 이병길 [ Byeong-Gil Lee | Doctoral Candidate, Graduate School, Namseoul University ] Co-Author
  • 윤일기 [ Il-Ki Yoon | Professor, Business School, Namseoul University ] Co-Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    한국정보기술응용학회 [The Korea Society of Information Technology Applications]
  • 설립연도
    1999
  • 분야
    사회과학>경영학
  • 소개
    본 학회는 정보기술 관련 분야의 연구 및 교류를 촉진하여 국가 및 기업정보화 발전에 공헌함을 그 목적으로 한다.

간행물

  • 간행물명
    JITAM [Journal of Information Technology Applications and Management]
  • 간기
    격월간
  • pISSN
    1598-6284
  • eISSN
    2508-1209
  • 수록기간
    1999~2026
  • 십진분류
    KDC 005 DDC 005

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