Earticle

초록

영어

In this study, placeness of the multiplex cultural space utilizing unused space is analyzed. To this end, some factors that affect formation of the placeness of the multiplex cultural space is identified. Then it is investigated that how the placeness formation factors affect the value of the place felt by visitors through their place attachment. In addition, it is analyzed that how these factors affect customers' revisit intention to the place. It is identified that there are three factors, physical, behavioral and meaningful factor affecting formation of the placeness of the multiplex cultural space. It is also turned out that the value of the place consisted of two components, functional and emotional value. Analysis result shows that two of the three placement formation factors, behavioral and meaningful factors, affect visitors’ perception of the place value through the place attachment while the physical factor affect it directly. Finally, it turns out that consumers' perception of the place values have a positive effect on their revisit intention to the place. Results of this study can be used to establish effective strategies and useful guidance for unused space based multiplex cultural space development.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 장소성과 장소성 형성요인
2. 장소애착
3. 장소지각가치
4. 재방문의도
Ⅲ. 연구 설계
1. 연구문제
2. 변수의 조작적 정의 및 설문지 구성
3. 조사방법 및 분석방법
Ⅳ. 연구결과
1. 표본의 인구통계학적 특성
2. 탐색적 요인 분석
3. 확인적 요인분석 및 변수의 타당성과 신뢰성 분석
4. 연구 가설 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 박지원 [ Jeewon Park | 중앙대학교 문화예술경영학과 석사과정 ]
• 류승완 [ Seungwan Ryu | 중앙대학교 경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338