Earticle

초록

영어

Among the sales channels of package travel agencies, the home shopping channel has become the most important sales channel. However, research on the home shopping channel is not sufficient. Therefore, this study derives significant factors for consumers who enjoy traveling through TV home shopping travel products. Also, it suggests theoretical and practical implications to provide meaningful information for travel agencies’ staff in planning TV home shopping package tour products. In frequency analysis to identify the general characteristics of the sample, of the 254 consumers, 105 (41.3%) were male and 104(58.7%) were female. In terms of age, it showed that 24 were 20s(9.4%), 60 were 30s(23.6%), 57 were 40s(22.4%), 57 were 50s(22.4%), 56 were 60s above(22.0%). this study acquires significance for that it detailed and systematized TV home shopping package travel products, immersive viewing, and purchase intention, and also it analyzed effects relations among them. this study derived the effects of components of TV home shopping package travel products on immersive viewing and purchase intention, so it provides meaningful information for future TV home shopping product planning. As this study has drawn implications about analysis results such as study design, setting up hypotheses, and hypotheses test based on advanced research, it is considered to provide meaningful information for future research.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. TV홈쇼핑의 패키지 여행상품
2. 시청몰입
3. 구매의도
Ⅲ. 연구방법
1. 연구모형
2. 가설설정
3. 측정항목 도출 및 설문지 구성
4. 데이터 수집 및 분석
Ⅳ. 실증분석
1. 표본의 일반적 특성
2. 신뢰성 및 타당성 검증
3. 가설검증
Ⅴ. 결론 및 시사점
참고문헌

키워드

저자

• 김민수 [ Minsu Kim | 경기대학교 관광전문대학원 여행항공크루즈경영 박사과정 ]
• 김창수 [ Changsoo Kim | 경기대학교 여행항공크루즈경영 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338