Earticle

초록

영어

In this study, consumer satisfaction was divided into cognitive responses before purchase and emotional evaluation after purchase, and this study focused on college students in their 20s. The purpose of this study was to verify the effect of expectation fulfillment of consumer satisfaction on convenience store PB food, the relationship between consumption emotion, trust, and repurchase intention. In addition, the effect of consumption satisfaction and repurchase intention was verified as a mediating effect of trust. For the empirical analysis of this study, four universities located in Daejeon Metropolitan City were selected and visited and mailed for four days from October 14 to 18, 2019 to collect 300 copies. A total of 275 samples were used for empirical analysis, except for 25 parts, which were not statistically usable. Hypothesis 1, Consumption related emotion of consumer satisfaction had a positive effect on trust. Hypothesis 2, Consumption related emotion of consumption satisfaction had a positive effect on repurchase intention. Hypothesis 3, Trust had a positive effect on repurchase intentions. Hypothesis 4, consumption related emotions of consumption satisfaction had a positive effect on repurchase intention through mediation of trust. As a result, it is necessary to have a competitive edge with a differentiated strategy from the existing brands so that the convenience of PB products owned by the convenience store can increase the high quality and low cost-performance ratio and lead to satisfaction and repurchase.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 소비자 만족
2. 신뢰
3. 재 구매의도
Ⅲ. 연구 설계
1. 연구모형 및 가설의 설정
2. 조작적 정의 및 설문지 구성
Ⅳ. 분석결과
1. 조사대상자의 일반적 사항
2. 타당성과 신뢰도 분석
3. 가설의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 김용겸 [ Yonggyeom Kim | 대전과학기술대학교 외식조리계열 교수 ]
• 이기성 [ Kiseoung Lee | 대전과학기술대학교 외식조리계열 겸임교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338