Earticle

초록

영어

The purpose of this study is to investigate the key competitivbe factors, key performance indicator and marketing strategies in MICE industry and to figure out the competitive opportunites for Rwanda’s MICE sector in the globalized market place. To achieved golas, the study employed an interpretive approach. In-depth interviews with MICE stakeholders from MICE associations, international event organizers and other influential MICE stakeholders were conducted to explore their perceptions about MICE competiveness. In addition, a comparative analysis on South Korea’s COEX as a benchmark was conducted to understand the competitive opportunities for Rwanda’s MICE industry. As findings, the quality of goods and services were also assessed as crucial aspects towards the success of a MICE destination. Unique destination attractions (the unique DNA; the uniqueness), location of the destination, and so on were identified as key competitive factors.

목차

I. Introduction
1. Background
2. Purpose
3. Problem statement
4. Objectives
5. Scope of the study
Ⅱ. Literature Review
1. Perceived key drivers
2. Strategic destination marketing
3. Competitive advantage
4. Performance indicators
5. Quality of goods and service
Ⅲ. Methodology
1. Methods of data
2. Data analysis and interpretation
IV. Results and Discussion
1. Results
2. COEX as a benchmark
3. Discussion
V. Conclusion
References

키워드

저자

• Nassaazi Harriet, Julie [ Lecturer, Rwanda University ]
• Jimin Cho [ Graduate School, Kyung Hee University ]
• Chulwon Kim [ Professor, Kyung Hee University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380