Earticle

초록

영어

With the advent of Web2.0 era, more and more consumers begin to use social media to obtain the required information, this kind of information search mode of human interaction -- social information search and traditional human-computer interactive search mode has the essential difference. Understanding the motivation to consumer social information search is of great significance to understand the characteristics of consumer information search. Through the literature review, this study summarizes the three motivations to consumer social information search: risk aversion motivation, entertainment motivation and social motivation. In future studies, we will use structured interviews and empirical methods to further confirm the motivations of consumers' social information search. This study is of certain significance to enrich the theory of social information search and to formulate targeted marketing strategies for enterprises.

목차

Abstract
I. INTRODUCTION
II. LITERATURE REVIEW
A. Consumer social information search
B. Research on motivation to social information search
III. RESEARCH MODEL
IV. RESEARCH METHOD
V. CONCLUSION
ACKNOWLEDGMENT
REFERENCES

키워드

저자

• Hong Jin [ Guanghua School of Management,Peking University, Beijing, China; Jiangxi Normal University, China ]
• Guanghui Duan [ School of Business Jiangxi Normal University, China ]
• Seong-Taek Park [ MIS, Chungbuk National University, KOREA ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  IJEMR

• 간기

  계간

• pISSN

  2546-1583

• 수록기간

  2017~2022

• 십진분류

  KDC 327 DDC 332