Earticle

초록

영어

The way we use news is changing day by day. This change is driven by the everyday use of Internet portal media, the generalization of mobile devices, and the use of social media to connect with others. Newspapers, television, and radio, so-called legacy media, compete with new platforms to distribute news and are constantly losing users. News media have diversified and the new media environment has become more diverse. As the Internet began to be used in news distribution, it was expected to contribute to democracy in terms of diversity of news and diversity of opinions. However, search engine-based portal media, which has begun to intervene in the distribution of news content before the Internet news media becomes a new news provider, have become a new power in the news market by providing free news. In addition to these search-based and news aggregation portal media sites, various types of news apps and social media have recently started to provide news. IT companies such as Apple are also participating in news services. In Western society, media or agencies that play a role in providing news through the Internet are classified as digital intermediaries. This media environment is entirely different, where the consumption of news is diversified as Internet sources are added to newspapers, television, and radio. This study summarizes recent research examining the various distribution paths of news content in recent news media environment change, and examines the power of new news platforms by looking at both the level of usage and the perceived influence. In particular, this study introduces a model and survey results from the Committee on the Impact of Media Concentration (CIMC) under the Ministry of Culture, Sports and Tourism in Korea, a representative study that examined news usage behavior and the influence of news while dealing with concepts related to the power of news platforms. In this study, the role of digital intermediaries such as portal media and social media is considered the most important factor in the issue of news use in the new media environment. However, more accurate information on the extent and size of news influence is needed to relieve the damage that may occur through news such as infringement of personal rights. How quickly a particular news article spreads can explain one dimension of the power of news platforms. However, the use of cognitive data through existing survey methods makes it difficult to consider this aspect. In order to understand diffusion time, it will be necessary to acquire traffic data that can confirm whether or not to use it in real time. Also, when discussing the power of news, the scope of accountability given to media companies and agencies that are responsible for news distribution should be addressed. This is directly related to the issue of measuring the distribution of news on portal media and social media and whether the power of news should be attributed to news producers or digital intermediaries. This study addressed the issue of whether social media should be identified as an independent media sector when we consider the power of news platforms. While news usage through social networking services like Facebook and messaging services like CacaoTalk continues to increase rapidly, further social discussion regarding the reliable measurement of news use and the influence of news platforms is needed.

한국어

이 연구는 분산 미디어 환경으로 지칭되는 최근의 뉴스 미디어 환경 변화 속에서 뉴스 콘텐츠가 유통되는 다양한 전파 경로를 진단하며 새로운 뉴스 플랫폼의 뉴스 전파력을 살펴보려한 최근의 연구를 정리했다. 뉴스 전파력을 특정한 뉴스를 특정한 매체를 통해 이용하는 이용의 차원과, 특정한 뉴스가 특정한 매체를 통해 전달됨으로써 발휘되는 영향력의 차원에서 살펴보았다. 특히 뉴스 전파력과 유사한 개념을 다루면서 뉴스 이용 행태와 영향력을 진단해 본 대표적인 연구인 여론집중도조사위원회의 모델과 조사 결과를 소개했다. 이 연구에서는 포털미디어, 소셜미디어와 같은 디지털 뉴스중개자(digital intermediaries)의 역할 증대가 분산 미디어 환경의 뉴스 유통에서 가장 중요한 핵심 요소라고 보았다. 향후 인격권 침해 등 뉴스를 통해 발생할 수 있는 피해의 정도를 파악하기 위해서는 뉴스 영향력의 범위와 크기가 어느 정도인가에 대한 조금 더 정확한 정보가 필요하다는 점이 지적되었다. 특히 전파력을 진단할 때 뉴스 전달의 책임소재와 관련하여 뉴스 유통을 담당하는 매체사, 기관에 부여하는 책무 범위에 대한 논의가 필요하다는 점이 제안되었다.

목차

국문초록
Ⅰ. 서론
Ⅱ. 분산 미디어 시대 뉴스 콘텐츠 유통 및 소비 방식의 변화 양상
1. 변화의 양상
2. 뉴스 이용 행위의 변화
Ⅲ. 뉴스 플랫폼별 뉴스 콘텐츠 전파력 비교
1. 뉴스 영향력을 고려한 이용점유율 연구: 여론집중도조사위원회 모델
2. 여론집중도조사위원회 모델의 이슈
3. 소셜미디어를 통한 뉴스 콘텐츠의 전파 범위 측정
Ⅳ. 뉴스 전파 경로 연구를 위한 향후 과제
참고문헌
ABSTRACT

키워드

저자

• 양승찬 [ Yang, Seungchan | 숙명여대 미디어학부 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미디어와 인격권 [Journal of Media and Defamation Law]

• 간기

  연3회

• pISSN

  2465-9207

• eISSN

  2465-9460

• 수록기간

  2015~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 331 DDC 301