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A Study on Entrepreneurial Orientation and Startup Performance : Mediating Effect of Strategic Orientation

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  • 발행기관
    ASCONS 바로가기
  • 간행물
    IJEMR 바로가기
  • 통권
    VOLUME 3 Number 4 (2019.12)바로가기
  • 페이지
    pp.32-40
  • 저자
    Yunsoo Shim, Jounghae Seo
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A370972

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초록

영어
This study aims at examining the effect of strategic orientation and entrepreneurial orientation on startup performance. Accordingly, the effect of entrepreneurial orientation on startup performance and the relationship between and roles of two elements that consist of strategic orientation were studied. Empirical research on 122 startup as residents of startup support institutions was conducted. The suitability of the research model was evaluated with the PLS-based structural equation modeling. As a result of empirical analysis, First, confirmed that entrepreneurial orientation has been verified to have a positive effect on strategic orientation. second, it was found that technology orientation did not play a mediating role in the relationship between entrepreneurial orientation and firm performance. Finally, it was confirmed that marketing orientation mediated the relationship between entrepreneurial orientation and firm performance. This study is expected to provide entrepreneurial orientation research for startups and implications for practitioners.

목차

Abstract
I. INTRODUCTION
II. CONCEPTUAL FRAMEWORK
A. Entrepreneurial Orientation
B. Entrepreneurial Orientation and Performance
C. Entrepreneurial Orientation and Strategic Orientation
D. Mediating Effect of Strategic orientation
III. RESEARCH DESIGN
A. Sample
B. Measure
IV. ANALYSIS AND RESULTS
A. Assessing Measurement Model
B. Assessing Structural Model: Hypotheses testing
V. ANALYSIS AND RESULTS
REFERENCES

키워드

Startup Entrepreneurial Orientation Strategic Orientation Technology Orientation Marketing Orientation startup performance.

저자

  • Yunsoo Shim [ Graduate Student, School of Business Administration, Kyungpook National University, KOREA ]
  • Jounghae Seo [ Professor, School of Business Administration, Kyungpook National University, KOREA ] Corresponding author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    ASCONS [The Academic Society of Convergence Science Inc]
  • 설립연도
    2017
  • 분야
    복합학>과학기술학

간행물

  • 간행물명
    IJEMR
  • 간기
    계간
  • pISSN
    2546-1583
  • 수록기간
    2017~2022
  • 십진분류
    KDC 327 DDC 332

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