Earticle

초록

영어

Digital payment in China is undergoing dramatic development due to the rapid growth of social networks and e-commerce platforms which has transformed the way people communicate and transact around the world. The Alipay payment and Wechat payment (Tenpay) service have been extremely popular among the customers and merchants because of the features of these services which are faster, cheaper, safer and more convenient than traditional payment services with nearly 470 million mobile payment service users in 2016. The development of China's digital payment market also led to the diversification of business models which has boosted customers shopping styles that are challenging the traditional business models and financial systems. The development of China's mobile payment market also expanded the scope of financial inclusions by establishing mobile payment ecosystems. This research indicates the possible reasons that explain the different phenomenon between coastal provinces and less developed provinces in China.

목차

Abstract
I. MOBILE PAYMENT MARKET OF CHINA
II. MOBILE PAYMENT MARKET OF TREND
III. MOBILE PAYMENT CASES IN CHINA
A. Case 1
B. Case 2
IV. CONCLUSIONS
REFERENCES

키워드

저자

• Guozhong Li [ Professor at Faculty of Management and Economics, Kunming University of Science and Technology, China ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  IJEMR

• 간기

  계간

• pISSN

  2546-1583

• 수록기간

  2017~2022

• 십진분류

  KDC 327 DDC 332