Earticle

초록

영어

Advertising is a procedure and a non-personal communication where a message is a curriculum to publicize a product, service or an idea by an identified sponsor. Its technology that has played a major role in turning the face of traditional advertising to the new media. Social media is computer medicated technology that assists in creation as well as the sharing of information through virtual networks. Furthermore, social media has had a tremendous impact on our life’s, not only by revolutionizing the way of communication and socialization but also by making it more utilitarian, expanded, nimble and technical. Social media websites became a massive part of our society, as in our daily routine from waking up to being asleep we are connected to social media networks. Social media became voice of the advertisers that personalized the brand and aided them in extending the messages wherever they want. Eventually, it became one of the most accessible, inexpensive, and adequate modes of gaining exposure and strengthen the business.

목차

Abstract
I. INTRODUCTION
A. Technologies that changed Advertising and our lives
II. SOCIAL MEDIA
A. Types of Social Media
B. How Social Media has interwoven with society
C. Role of Social media in Advertising
III. RESEARCH METHODOLOGY
IV. CONCLUSION
REFERENCES

키워드

저자

• Medatwal Toshi [ Scholar, BFA- Applied Art, School of Planning and Design, Manipal University Jaipur, Rajasthan, India ] Corresponding author
• Dr. Jain Pooja [ Assistant Professor, Department of Fine Arts, Manipal University Jaipur, Rajasthan, India ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  IJEMR

• 간기

  계간

• pISSN

  2546-1583

• 수록기간

  2017~2022

• 십진분류

  KDC 327 DDC 332