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Towards the Digitalized Bank in the Age of Digital Convergence : Focusing on Pakistan Case
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- 발행기관
- 한국AI디지털융합학회(구 한국디지털융합학회) 바로가기
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- 간행물
- IJICTDC 바로가기
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- 통권
- Vol 4 No 2 (2019.12)바로가기
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- 페이지
- pp.1-12
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A370782
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4,300원
원문정보
초록
- 영어
- In recent decades, the development of information and communication technologies has changed many industry sectors by making the government and business operations more effective and efficient. The emergence of mobile commerce has been considered an important technology shift and it has changed the banking industry. The digital adaptation started off as an option but has evolved into a necessity in every bank’s agenda around the globe. The digital convergence and innovative technologies are forming remarkable disruption in the banking sector and the rate of change is increasing. The digital transformation is accelerating in the banking industry of Pakistan due to the changing payments landscape, competition from Fintechs and the arrival of mobile money services through telecoms. In Pakistan, most of the banks have been moved towards digital banking but some banks like the Bank of Khyber still lack. In this paper, the SWOT analysis method is used for the Bank of Khyber and useful suggestions have been provided for the adoption of digital banking. The growth and development of the financial business of the bank have put forward some strong measures for it. The Bank of Khyber needs to embrace the latest technology, start e-banking services and digital transformation for the high economic growth of the bank and fulfil customer satisfaction.
목차
Abstract
1. Introduction
2. Literature Review
2.1 Overview of Digital Convergence
2.2 Understanding of Digital Transformation
2.3 Overview of SWOT Analysis
2.4 Previous Studies in Relation to Bank and SWOT Analysis
3. Introduction of the Bank of Khyber (BOK)
3.1 Profile of the Bank of Khyber
3.2 Seven Years Financial Overview of the Bank of Khyber
3.3 SWOT Analysis of The Bank of Khyber
4. Conclusion and Implications
References
키워드
ICT Digital Convergence Digital Bank SWOT Analysis Digital Banking.저자
간행물 정보
발행기관
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- 발행기관명
- 한국AI디지털융합학회(구 한국디지털융합학회) [The Korean Academic Society of AI Digital Convergence]
- 설립연도
- 2015
- 분야
- 사회과학>경영학
- 소개
- 본 학회는 디지털 경영에 관련된 디지털 미디어, 디지털 통신, 디지털 방송, 디지털 콘텐츠, 디지털 문화, 디지털 사회, 디지털 유통, 디지털 금융, 디지털 물류, 디지털 정책, 디지털 기술, 디지털 교육 그리고 디지털과 아날로그의 비교 등에 대한 학제간 연구와 실사구시적인 적용을 통하여 디지털 경영의 발전과 한국이 세계적인 디지털 강국으로 성장하기 위한 학술적인 기반과 실무적인 지침을 조성하는 것을 목적으로 하고 있습니다.
간행물
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- 간행물명
- IJICTDC [International Journal of Information Communication Technology and Digital Convergence]
- 간기
- 반년간
- pISSN
- 2466-0094
- 수록기간
- 2016~2025
- 십진분류
- KDC 300 DDC 303
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