5성급 호텔 조직문화가 지식공유, 흡수역량 및 서비스 혁신행동과의 관계에 대한 연구 : 지식공유와 흡수역량의 순차적 매개효과를 중심으로
A study of the relationship between organizational culture of 5-star hotel and knowledge sharing, absorptive capacity and service innovative behavior : focusing on the sequential mediating effect of knowledge sharing and absorptive capacity
The purpose of this study is to investigate and analyze the structural relationship of between organizational culture of 5-star hotel and knowledge sharing, absorptive capacity and service innovative behavior. Using IBM SPSS 20.0 and AMOS 24.0 program for analysis, the results from this empirical study with 475 samples of hotel employees in South Korea show that H1:organizational culture on knowledge sharing is adopt, H2:organizational culture on absorptive capacity is adopt, H3:organizational culture on service innovative behavior on adopt, H4:knowledge sharing on absorptive capacity is adopt, H5 knowledge sharing on service innovative behavior is adopt, H6:absorptive capacity on service innovative behavior is adopt, and H7:knowledge sharing and absorptive capacity have partially mediating effect of the relationship between organizational culture and service innovative behavior. Research and practical implications include the following. The relationship between OC and SIB has academical significance according to the partially sequential mediating effect of KS and AC. Employees should be able to make effective use of trust, autonomy, transparency in decision making, and mutual advice within departments.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 조직문화 2. 지식공유 3. 흡수역량 4. 서비스 혁신행동 Ⅲ. 연구설계 1. 연구모형 및 가설설정 2. 변수의 추출 및 설문지 구성 3. 표본의 설계 및 분석방법 Ⅳ. 실증분석 1. 표본의 일반적 특성 2. 자료의 타당성 및 신뢰성 검증 4. 상관관계 분석 5. 경로분석 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.