TBCM(Tourism Background Curve Method)에 기초한 한중 관광교류시장 추세연구 : 정치적 상호신뢰의 영향을 중심으로
Changes in the Korean-Chinese Tourism Market Based On TBCM : The Influence of Political Mutual Trust
In 1992, the People’s Republic of China and the Republic of Korea officially established Chinese-South Korean tourism ties. Chinese tourists account for the largest proportion of international inbound tourists to South Korea. Trends and changes in the tourism market were tracked by utilizing data on the number of mutual inbound tourists visiting South Korea and China each year. The most significant change occurred in 2016, when a political incident caused disruption to the tourism industry and, consequently, the South Korean tourism industry suffered economic losses. I consider this change a consequence of a shift in ‘political mutual trust’, which I define in this paper. The influence of this incident on the tourism industries of both countries is compared by utilizing the Tourism Background Curve Method (TBCM). TBCM is a method used to study the effects of factors that have acted as unexpected variables in tourism. Through this study, I would like to present the prospects for tourism exchange between South Korea and China, discuss measures for minimizing the negative impacts that exogenous events such as political incidences may have on the tourism industry, and offer suggestions for future research and attention.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 정치신뢰와 정치적 상호신뢰 2. TBCM(Tourism Background Curve Method) Ⅲ. 연구설계 1. 한국과 중국 관광시장 성장배경 이해 및 분석 2. 정치적 상호신뢰의 영향분석 3. TBCM와 활용 데이터 Ⅳ. 성과분석 1. TBC를 통한 한국과 중국 관광시장의 정치적 상호신뢰 영향비교 Ⅴ. 결론 참고문헌
키워드
Political Mutual TrustKorea-China Tourism ExchangeTourism Market ChangeTourism Exchange.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.