Earticle

초록

영어

Driven by the sharing economy boom, with the increasingly mature mobile terminal market, the combination of mobile communication and the internet has given birth to many new knowledge payment platforms. Knowledge payment platform has formed a new knowledge transaction method with its unique way of knowledge production and huge knowledge demand of users. The knowledge payment platform is the core of knowledge payment, but it is still in the initial stage of development. As an early explorer in the industry, "Zaihang yidian" has been exploring a new mode of voice payment, which is representative in the field of knowledge payment. Therefore, based on the concept of "paying for knowledge ", this paper firstly explores the development process and categories of the paid Q&A platform. Secondly, based on the 4P theory, this paper analyzes the content marketing strategy of the "Zaihang yidian" paid voice Q & A platform. Thirdly, conducts an in-depth analysis of the difficulties faced by the pay Q & A platform of " Zaihang yidian", such as ephemeral star effect，the classification method is not reasonable, 60 seconds paid Q & A has become a short board for development, fragmented knowledge is difficult to precipitate, voice content supervision is absent, etc. Finally, this paper tries to put forward some corresponding countermeasures and suggestions from the aspects of establishing screening mechanism, establishing evaluation mechanism, strengthening supervision mechanism and improving service mechanism.

목차

一、研究背景
二、付费问答平台的发展进程及类别
三、“在行一点”付费问答平台的内容营销分析
四、“在行一点”付费问答平台内容营销所面临的困境
五、“在行一点”付费问答平台内容营销的发展对策
六、结语
参考文献
논문초록

키워드

지식 사용료 Q&A 플렛폼 콘텐츠 마케팅 공유경제 대응방안 연구 Pay for knowledge Question and Answer platform Content marketing Sharing economy Counterplan Researches 知识付费 问答平台 内容营销 分享经济 对策研究

저자

• 贺莹 [ 하영 | 厦门理工学院 文化产业与旅游学院副教授 ] 第一作者
• 金昌庆 [ 김창경 | 釜庆大学 中国学系教授 ] 通讯作者
• 梁诗 [ 양시 | 厦门市企盟网络科技有限公司 媒体运营编辑 ] 共通作者

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