This study aimed to investigate the relationship between the empirical value of Pilates participants and their emotional response and behav-ioral intention. For this study, 286 participants who participated in Pilates classes in Seoul and Gyeonggi-do in 2019 were selected using the con-venience sampling method. For data processing, frequency, exploratory factor, reliability, correlation, and multiple regression analyses were performed using PASW ver. 23.0. The empirical values of the Pilates participants had a significant effect on their emotional response and behavioral intention. The emotional responses of the Pilates partici-pants also had a significant effect on their behavioral intention. In sum-mary, Pilates instructors, therefore, try to help the participants form positive experiences and emotional responses to induce participants’ continuous participation.
목차
Abstract INTRODUCTION MATERIALS AND METHODS Research subjects Questionnaire Validity and reliability of the questionnaire Data analysis RESULTS Correlation analysis Effect of the empirical value of the Pilates participants on their emotional response Effect of the empirical value of the Pilates participants on their behavioral intention Effect of the emotional response of the Pilates participants on their behavioral intention DISCUSSION CONFLICT OF INTEREST REFERENCES