Earticle

초록

영어

Current understanding of how meaning in work leads the consumption behaviors is limited by a lack of identification various factors confirmed by empirical evidence. Therefore, the present research investigates the effect of job meaning work on consumption behavior through consumption motivation. To confirm the relationship between meaning in work and consumption behavior, we classified the meaning in work as job, career, and calling, consumption motivation as fun and exciting need, need for status, and prosocial needs, consumption behavior as hedonic consumption, symbolic consumption, and utilitarian consumption. To test hypotheses, responses from 172 Chinese consumer samples were achieved, the proposed model was estimated by using structural equations modeling. SPSS 24.0 and AMOS 15.0 software were used for the data analysis. The results from structural equation modeling showed as follows: First, job positively affected both fun & exciting need and need for status. Second, career positively affected need for status, but does not to prosocial need. Third, calling was positively related to both fin & exciting need and prosocial needs, Finally, we found that positive relationships between fun & hedonic consumption, need for status and symbolic consumption, prosocial need and utilitarian consumption. Therefore, we concluded job meaning on work have a differential effects on chinese consumption behavior. The theoretical and practical implications of this present research are discussed, together line with its limitations and future research guidance.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 가설의 설정
Ⅳ. 실증분석
Ⅴ. 결론
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논문초록

키워드

생업 경력 소명 유희적 욕구 지위적 욕구 친사회적 욕구 쾌락적 소비 상징적 소비 실용적 소비 중국 소비자 Job Career Calling Fun & exciting Need Need for Status Prosocial Need Hedonic Consumption Symbolic Consumption Utilitarian Consumption Chinese Consumer

저자

• 강성호 [ Kang, Seong-Ho | 조선대학교 경영학부 부교수 ] 제1저자
• 이한근 [ Lee, Han-Geun | 조선대학교 지식경영구원 학술연구교수 ] 교신저자

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