Earticle

초록

영어

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user’s perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user’s perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

목차

Abstract
1. 서론
2. 이론적 배경
2.1 기술수용모형 및 확장된 기술수용모형 연구
2.2 기대일치이론 및 후기수용모형에 관한 문헌연구
2.3 모바일 앱 특성 관련 선행연구
2.4 사용자 만족에 관한 선행연구
2.5 지속적 사용의도에 관한 선행연구
3. 연구모형 및 가설
3.1 연구 모형의 개발
3.2 연구가설의 설정
4. 실증분석
4.1 자료수집방법 및 표본의 특성
4.2 탐색적 요인분석 및 신뢰성 분석
4.3 연구변수별 상관관계 분석
4.4 확인적 요인분석 결과
4.5 연구가설 검정결과
4.6 가설검정결과 해석
5. 결론
5.1 연구 결과 요약
5.2 연구의 시사점
References

키워드

저자

• 김병곤 [ Byung Gon Kim | Professor, Business School, Namseoul University ] Corresponding Author
• 김기원 [ Ki Won Kim | Doctoral Candidate, Graduate School, Namseoul University ]
• 서홍일 [ Hong Il Seo | Doctoral Candidate, Graduate School, Namseoul University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005