Earticle

초록

영어

Despite the growing enthusiasm for the persuasive system like an interactive mirror system little is known about what motivates the customers to try the system and makes customers return repeatedly to the system. The key to understanding persuasive system adoption is the identification of the preconditions needed for the system adoption. Using grounded theory building methodology, we identified the preconditions needed for the system adoption. First, past research regarding users’ motivational factors to use the persuasive system is reviewed. Then, research methodology and data analysis are presented. Finally, the study findings and conclusions are presented.

목차

Abstract
1. Introduction
2. Persuasive System
3. Interactive Mirror System
4. Persuasive System Design Model
5. Persuasive System Design Model Applied to an Interactive Mirror System
5.1 The Intent
5.2 Persuasion Event
5.3 Persuasion Strategy
6. Research Methodology
7. Data Analysis and Interview Findings
7.1 Competence
7.2 Autonomy
7.3 Learning
7.4 Engagement and Relaxation
7.5 Self-Identity
7.6 Public Sense of Accomplishment
7.7 Community
8. Conclusion
9. Limitations and Future Research
References

키워드

저자

• 최정윤 [ Jeong-Youn Choi | College of Business Administration, Ewha Womans University ]
• 김경민 [ Gyeung-Min Kim | Professor, College of Business Administration, Ewha Womans University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005