Earticle

초록

영어

Objectives: This study aimed to provide a comprehensive analysis of the relationship between the service quality of the Korea Health Industry Development Institute (KHIDI), along with the utilization of and customer satisfaction with its export supporting program, and the export performance of Korean pharmaceutical companies. Methods: An online and offline survey was conducted on Korean pharmaceutical companies that have used the export supporting program provided by KHIDI. Data on the service quality of KHIDI, utilization of and customer satisfaction with the export supporting program, and company export performance were collected via survey. Results: Results indicated that systemizing and reliability service factors of the export supporting program have a significant impact on customer satisfaction, and customer satisfaction has a significant impact on utilization of the export supporting program. Furthermore, customer satisfaction and utilization of the program have a significant impact on company expectations regarding future export performance. Conclusions: As a result, service quality, utilization, and customer satisfaction were found to affect Korean pharmaceutical company’s expectations regarding their future export performance. The results of this study can significantly impact the development of export supporting programs.

목차

Ⅰ. 서론
Ⅱ. 연구방법
1. 연구대상
2. 연구도구
3. 자료 분석 방법
Ⅲ. 연구결과
1. 설문 응답자 일반 현황
2. 요인분석 및 측정모형의 신뢰성 분석
3. PLS 구조방정식 모형 분석
Ⅳ. 고찰
Ⅴ. 결론
REFERENCES

키워드

저자

• 이성빈 [ Seong-Bin Lee | 한국보건산업진흥원 ]
• 이상원 [ Sang-Won Lee | 성균관대학교 약학대학 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  보건의료산업학회지 [The Korean Journal of Health Service Management]

• 간기

  계간

• pISSN

  2093-5986

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 517 DDC 613