Earticle

초록

영어

A great deal needs to be learned about why and how users participate and consume information on various online sites. The design of socio-technical systems especially for promoting engagement in terms of maximum user participation is both a theoretical and real-world challenge that researchers strive to understand. At present, most of the research on the motives of Internet video users' behavior focuses on the user's "viewing motivation" and "sharing motivation", and lacks the analysis of the factors affecting users' "subscription motivation". This study will attempt to compensate for this gap. Based on the YouTube platform, we take Chinese video users as the research object and uses the “Censydiam user motivation analysis model” to make assumptions about user subscription motivation from the two levels of social needs and personal needs, using regression analysis. Validate the hypothesis and get the influencing factors that may be available in the user's subscription motivation based on the assumptions. Built on survey data from 215 respondents, the study found that Enjoyment, Vitality, Power, and Conviviality are four factors that influence user motivation.

목차

Abstract
1. Introduction
2. Previous Research
2.1 The status quo of Internet video users
2.2 The Previous Research on the Motivation of Internet Video Users' Behavior
2.3 Censydiam user motivation analysis model
3. Establish a theoretical model and make the hypothesis
4. Model test and evaluation
4.1. Questionnaire data analysis
4.2 Hypothesis test result
5. Conclusion
References

키워드

저자

• ZhengDong Hou [ Department of Visual Contents, Dongseo University, Korea ]
• ChulYoung Choi [ Division of Digital Contents. Dongseo University, Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380