Earticle

초록

영어

With the rapid development of mobile Internet, the media environment has undergone profound changes. Users' habit of receiving news and information has changed from the initial text to the current short video reading. The emergence of short video news and information has become a sharp weapon in the news media industry. Under the background of "Internet +" and "Artificial Intelligence +", users' consumption habits and news production models will also change greatly. Therefore, it is urgent to further explore the development of news-information short video platforms and explore more optimized development strategies. Firstly, this paper makes an analysis of the current situation of the whole news and information short video platform. Secondly, taking "Pear Video" as an example, this paper studies the content characteristics, user stickiness, brand positioning, profit-making mode of its operation mode, at the same time, it analyzes and summarizes the difficulties faced in the current operation of "Pear Video" and the advantages and disadvantages presented. Finally, the short video platform for news information should insist on content as the king, introduce advanced technology and original content; strengthen brand marketing, improve its own platform construction; find a profit model suitable for the platform itself, improve business transformation, expand revenue in other fields; improve copyright protection, Identify the issue of copyright ownership; actively cooperate with traditional media to achieve complementary recommendations.

중국어

移动互联网的迅速发展, 使得媒体环境发生了深刻的变革, 用户接受新闻资讯的习惯从一开始的文字到现在的短视频阅读,新闻资讯短视频的出现成为新闻媒体行业的利器｡ 本文以“梨视频”为例, 对梨视频的运营模式的内容特征､ 用户黏性､ 品牌推广等方面进行研究, 同时对目前“梨视频APP”运营中呈现的优劣势进行分析总结, 以期对新闻资讯短视频平台未来的发展提出相应的建议｡

목차

<摘要>
一､ 研究背景
二､ 新闻资讯短视频平台现状分析
三､ “梨视频APP”的运营模式研究
四､ “梨视频APP”运营发展的启示与困境
五､ 新闻资讯短视频平台未来发展建议
<参考文献>

키워드

저자

• 贺莹 [ 하옥 | 厦门理工学院 文化产业与旅游学院副教授 福建省社会科学研究基地研究员 ] 제1저자
• 金昌庆 [ 김창경 | 金昌庆, 釜庆大学 中国学部教授 ] 교신저자
• 蔡君仪 [ 채군의 | 福建省泉州市晋江新闻网 责任编辑｡ ] 참여저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  인문사회과학연구 [Institute for Humanities and Social Sciences]

• 간기

  계간

• pISSN

  2093-8780

• 수록기간

  2001~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 051 DDC 059