Earticle

초록

영어

The purpose of this study was to investigate the relationship among Organizational Culture, Job Satisfaction, Organizational Commitment and Customer Orientation of hotel company in Busan. For the purpose of study, 237 survey questionnaires were distributed among the employees who are working for hotel company in busan from 11th Feb, 2019 to 25th Feb, 2019. Due to the reliability of data, 9 samples were discarded and 228 samples were put to actual analysis. In order to accomplish the purpose of the study, the researcher conducted and analyzed by using SPSS Ver. 21.0 statistics package. The results of the study are as follows. First, the organizational culture which is consist of relationship-oriented culture, innovation-oriented culture had significant effects on job satisfaction. Second, the organizational culture which is consist of relationship-oriented culture, innovation-oriented culture, task-oriented culture and rank-oriented culture had significant effects on organizational commitment. Third, the organizational culture which is consist of relationship-oriented culture, innovation-oriented culture and rank-oriented culture had significant effects on customer orientation. Fourth, job satisfaction had significant effects on customer orientation. Lastly, the organizational commitment had significant affect on customer orientation. This study shows that the establishment of the organizational culture suitable for the new flow is very important for the development of the hotel.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 조직문화
2. 직무만족
3. 조직몰입
4. 고객지향성
Ⅲ. 연구설계
1. 연구모형
2. 연구가설
3. 조사 설계 및 설문구성
Ⅳ. 실증분석
1. 표본의 일반적 특성
2. 측정개념의 타당도 및 신뢰도 검증
3. 연구가설 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 문정남 [ Jungnam Moon | 동서대학교 관광학부 호텔경영학전공 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338