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Research on the Development of One IP(intellectual property) Animation & Game in Chinese Market

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    International Journal of Internet, Broadcasting and Communication KCI 등재후보 바로가기
  • 통권
    Vol.11 No.2 (2019.05)바로가기
  • 페이지
    pp.67-75
  • 저자
    Yang Pan, Chul-Young Choi, Zilu Meng
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A357051

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원문정보

초록

영어
"No IP, No Content" has become a phenomenon in the content industry, high-quality IP has a strategic importance. It has become a Trinity in the movie-anime-game basic package, Competition is more intense. However, there is a tremendous amount of know-how hidden behind the use of IP to operate games well. We are worth exploring in detail. The research and analysis of digital IP market, the advantages and disadvantages will be the focus of our pragmatic research. As an emerging market in the digital industry, China has great research value. This paper analyzes the status quo of the current Chinese market by comparing the mature US and Japanese markets. For example, the research of American Disney Company analyzes the mature market structure of Japan. , compared with the excellent case of the Chinese market legend of qin. By studying the current situation of China's digital market, analyzing the interest trends of the customer base, discovering existing problems and improving the accuracy of the prediction and judgment of the Chinese digital market in the future.According to the survey, the IP heat is mainly concentrated in six categories of games, animation, TV, variety, movies, and novels. At present, the most popular IP of manufacturers have three major categories. This article will conduct research and analysis on digital IP, and analyze the market status of China, the United States, and Japan and the research on outstanding representative works in the market.

목차

Abstract
1. Introduction
1.1 Book class IP
1.2 Film and TV IP
1.3 Veteran Game IP
2. The Value of IP
3. Animation industry in China, USA and Japan
3.1 Current Status of the American Animation Industry
3.2 Current Status of the Japanese Animation Industry
3.3 Current Status of the Chinese Animation Industry
4. Current Status of Animation & Game Derivatives in China
5. Chinese market popular same IP game & animation work statistics
6. Analysis
7. Conclusion
References

키워드

Chinese Market Digital IP Animation Game Derivative product.

저자

  • Yang Pan [ Department of Visual Contents,Division of Digital Contents Graduate School of Dongseo University. Busan,South Korea ]
  • Chul-Young Choi [ Department of Visual Contents,Division of Digital Contents Graduate School of Dongseo University. Busan,South Korea ] Corresponding Author
  • Zilu Meng [ Department of Visual Contents,Division of Digital Contents Graduate School of Dongseo University. Busan,South Korea ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    International Journal of Internet, Broadcasting and Communication
  • 간기
    계간
  • pISSN
    2288-4920
  • eISSN
    2288-4939
  • 수록기간
    2009~2025
  • 십진분류
    KDC 326 DDC 380

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