Earticle

초록

영어

This study was conducted to analyze the appearance management behavior of women in their teens to their 20s, in Cebu, The Philippines, from 5 January 2015 for 50 days. For this, this researcher visited the place in person, handed out 600 copies of the questionnaire, and collected 561; of the collected copies, 512 were used as the final analytical data, while 49 were unable to be used due to incomplete responses. The SPSS 23.0 for Windows program was used as the analytical method. The results are as follows: 1. result of analyzing differences in the appearance management behavior factors by demographic characteristic (age, job, father’s job), 2. result of analyzing differences in appearance management behavior factors by general appearance management behavior. The group that was usually greatly interested in appearance management was found to be greatly invested in hair styling, face washing, cleansing and cosmetic surgery. The group that regarded cosmetic surgery as most important was found to be most invested in hair styling, makeup foundation, color makeup techniques and plastic surgery. The group that regarded skin management to be most important was most invested in visiting skin care salons while the group that regarded nail management behavior to be most important was most invested in using nail salons and nail care attention.

중국어

本论文为了分析在菲律宾宿雾市居住的10-29岁女性外貌管理行为，从2015年1月5日开始以在菲律 宾宿务居住的10~29岁女性为对象进行了为期50天的问卷调查。为此，实地访问菲律宾宿雾地区，直接 分发600份问卷调查，实际回收561份问卷。其中，没有诚实回答的49份作废，以512份有效问卷用作最终 分析数据。分析方法采用适用于Windows操作系统的SPSS 23.0，分析结果如下：首先，通过分析外貌管 理的一般特征发现，外貌管理的目的是为了得到心理满足，最重视的外貌管理为护肤行为，主要通过美容 专家、韩国影视剧和娱乐节目获得外貌管理信息，在百货商店的专卖店和化妆品商店购买的外貌管理 用品数量最多。其次，通过分析外貌管理行为发现，美发行为主要分为时尚美发、外出时的日常打理和 头发护理3种，而护肤行为主要分为访问皮肤管理室、皮肤健康管理、清洁管理和洁面行为四种。第三， 从人口统计特征角度分析影响外貌管理行为的因素，发现相比10~19岁年龄段，20~29岁年龄段更注重 外貌管理，职场人员比学生在外貌管理上花费更多的精力和时间。第七，从人口统计学特征角度分析对 比影响美发行为和护肤行为因素，发现平时对外貌管理感兴趣的群体更加频繁进行时尚美发、洗面和 清洁等外貌管理行为。

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구 방법 및 절차
1. 연구문제
2. 연구대상 및 자료수집
3. 설문지 구성
4. 자료분석 방법
Ⅲ. 결과 및 논의
1. 조사대상자의 인구통계적 특성
2. 필리핀 10-20대 여성의 외모관리특성분석
3. 헤어관리행동 요인분석
4. 피부관리행동 요인분석
5. 필리핀 10-20대 여성의 헤어관리행동과 피부관리행동 요인 간의 차이
Ⅴ. 결론
1. 결과 요약
2. 마케팅 시사점
3. 연구의 한계점 및 제안
참고문헌
중문요약

키워드

저자

• 최아영 [ A Young Choi | 계명문화대학 뷰티코디네이션학부 ]
• 김정원 [ Jung Won Kim | 경일대학교 자율전공학부 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646