수단-목적 사슬(MEC)이론을 적용한 스페인 산티아고 순례길 도보여행자의 가치비교분석 : 종교 여부를 기준으로
A Comparative Study on Terminal Value Pursuit by Pilgrimage way of St. James : On the basis of religion
The purpose of this study is to investigate the motivations, expectations, and results for individual travelers who plan to travel to pilgrimage way of St. James in Spain and to find out the characteristics of walking tours by connecting the ultimate value pursued by the walking traveler using means-end chain analysis. It would be compared the perceptions of non-believers and Catholics who have a religion with the purpose of pilgrimage. The following conclusions are shown. The attributes of visiting the pilgrimage way of St. James were 'Natural scenery', 'Opportunity for speculation', 'Historical experience' and so on. Consequences was raised 'Confidence' and 'Relaxation & Rejuvenation' wanted to enjoy life. Finally, it was found that pursuing the values of 'individual happiness', 'peacefulness', and 'self-satisfaction'. In comparison with Catholic believers, the pilgrimage way of St. James was combined with walking tours and Catholic pilgrimages to find 'personal happiness' and 'mindful peacefulness' at the same time.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 도보여행 2. 스페인 산티아고 순례길과 도보여행동기 3. 수단-목적 사슬(means-end chain) 이론과 레더링 기법 Ⅲ. 분석결과 1. 자료수집과정 및 분석 Ⅴ. 결론 참고문헌
키워드
Walking TourPilgrimagesWay of St JamesMeans-End Chain.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.