Earticle

초록

영어

In the modern age, women 's status increases, women' s participation in the economy and women 's role in the family are taking place. The role of family members and changes in mutual influence are changing as a very important influential variable in family tourism decision making. The roles of men and women, which are heightened by changes in the times, are changing rapidly in consumer life. In general, males showed more positive and positive attitudes than females, and couple was identified as a major social factor in the digital divide, and the perception, acceptance, and utilization of technology would be different depending on couple. Social change, social system, culture, lifestyle, and so on are changing and affecting society as a whole. In addition, companies are trying to attract the customers by attracting customers in various ways in order to take priority in the competition, but there is no research for women in the festival yet. In this study, the festival selection attributes according to couples were studied on the 'Soonman Reed Festival,' which is running a festival program for couples in Korea to study the satisfaction of participants. The Suncheonman Reed Festival was organized in a variety of programs for couples and families as a whole. The theme of the 19th Suncheon Bay Reed Festival was 'The Sky, Wind and Reed'. The rehearsal concert, the morning tour, the moonlit night tour, An exhibition of objects, and a night of reed lovers. From this year, Dawn tours and night tours were held for the first time to enjoy the beautiful nature of Suncheon Bay. The reed lover's night program, especially for couples, was a program that sparked the hearts of young couples. It was held from 17:30 to 20:30 on the second day of the festival. After the "Reed Concert" To provide an opportunity to tour the Suncheon Bay at night. As a result of this study, it would be possible to improve the satisfaction of festival participants by analyzing and satisfying participants' tastes and desires according to festival couple rather than the whole program which does not consider couple.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 선택속성
2. 의사결정
3. 만족도
4. IPA 분석-중요도 만족도
Ⅲ. 연구설계
1. 연구모형 및 연구가설
2. 연구 가설
Ⅳ. 실증분석
1. 표본의 특성
2. 측정척도의 타당성 검토
Ⅴ. 결론
참고문헌

키워드

저자

• 공연숙 [ Younsuk Kong | 전주대학교 관광경영학과 겸임교수 ]
• 정총화 [ Chonghwa Jung | 전주대학교 관광서비스경영학과 박사 ] 교신저자
• 최효 [ Hyo Cho | 전주대학교 관광서비스경영학과 박사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338