The purpose of the current study is to investigate the effects of casino employees’ work environment consisting of the external factor (hygiene) on work satisfaction and customer orientation. Based on the literature review, this study provided five external factors (i.e., salary, welfare, social perception, working condition, and work hours) suggested by Herzberg’s motivation-hygiene theory. In this survey, the data collected from a survey of 175 employees in the P casino was analyzed. The study results showed: 1) there the significant relationship between casino employees’ work environment and work satisfaction; and 2) there were statistically significant influences of casino employees’ work environment on customer orientation. Also, the present study identified that employees’ work environment has a significant effect on work satisfaction, which in turn influences, customer orientation. Therefore, in the field of the casino industry, employees’ work environment should be deal with the crucial influence improving the firm’s profit and relating to customer orientation.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 직무환경 2. 직무만족 3. 고객지향성 Ⅲ. 연구설계 1. 연구모형 2. 연구가설 3. 변수의 조작적 정의와 설문의 구성 4. 자료수집과 분석방법 Ⅳ. 분석결과 1. 표본의 인구통계학적 특성 2. 측정도구의 신뢰도 및 타당성 검증 3. 가설의 검증 Ⅴ. 결론 참고문헌
키워드
Casino Work EnvironmentExternal FactorsWork SatisfactionCustomer Orientation.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.