Earticle

초록

영어

This study is on the effects of local traditional food on urban brand value and leisure satisfaction. The significance of this study can be found in the aspect that there have been few researches on how local traditional food tourism, which leading to leisure activities, affects urban brand value and satisfaction although there have been a lot of studies on functional aspects such as local traditional food development. Also, it would be a necessary research to achieve successful goals in the tourism marketing environment of local governments which are fiercely competitive to promote the revitalization of regional economy. As the results of this study, all factors of local traditional food did not importantly affect the image of brand value, whereas the attraction, health orientation, and natural stability of local traditional food gave a significant impact on the recognition of brand value and where as the health orientation crucially influenced the perceived quality of brand value. Moreover, the attraction and health orientation of local traditional food of Jeonju city had an impact on leisure satisfaction. For the enhancement of urban brand value, this study will be crucially applied in clearly understanding the characteristics of local traditional food and in connecting with marketing since local traditional food has become more important as the motivation to determine the destination of tourism due to the development of the media and the convenient transportation network.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 향토음식 정의
2. 향토음식 특징
3. 도시 브랜드가치
4. 여가만족
Ⅲ. 조사설계
1. 연구모형 및 가설
2. 변수의 조작적 정의
3. 조사방법 및 분석방법
Ⅳ. 성과분석
1. 인구통계학적 특성
2. 측정항목의 타당도와 신뢰도 검증결과
3. 회귀분석을 통한 가설검증
Ⅴ. 결론
참고문헌

키워드

저자

• 심우석 [ Woosuk Shim | 사단법인 한국지역개발연구원 원장 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338