The social Q&A community is a platform for knowledge-sharing activities in a question-and-answer manner based on Web 2.0. In knowledge-sharing activities, valuable new knowledge continues to be produced and will surely bring great benefits to individuals or businesses. In order for users to actively participate in knowledge-sharing activities in the community, it needs to grasp their subjective ideas. This study explores the issue of sharing knowledge by users of the social Q&A community "Zhihu", or how to drive community revitalization efforts from these. The three factors self-efficacy, self-development motivation, and social comparability were derived, and identify their relationship with knowledge-sharing activities and community-boosting efforts through empirical analysis.
목차
Abstract Ⅰ. 서론 Ⅱ. 이론적 배경 2.1 소셜 Q&A 커뮤니티 2.2 개인의 성향 2.3 자식공유 활동 Ⅲ. 연구모형 및 가설설정 3.1 연구모형 3.2 가설의 설정 Ⅳ. 신증 분석 4.1 자료수집 및 분석방법 4.2 표본의 특성 4.3 타당성 및 신뢰성 검증 4.4 상관관계분석 4.5 가설 검정 Ⅴ. 결론 및 토의 5.1 연구결과 토의 5.2 시사점과 연구한계점 참고문헌