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Explaining the Relationship between Behavioral Intentions and Actual Behaviors in the Context of Social Network Service Privacy Settings: Focused on the Moderating Role of Implementation Intention Intervention
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- 발행기관
- 한국경영정보학회 바로가기
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- 간행물
- 한국경영정보학회 정기 학술대회 바로가기
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- 통권
- 2019년 경영정보관련 춘계학술대회 (2019.05)바로가기
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- 페이지
- pp.203-206
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A353962
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원문정보
초록
- 영어
- The rapid advancement of information technology has definitely changed the way people live. However, it brings risks like privacy violations along with the benefits. During the past few years, frequent data privacy scandals of such well-known brands as Google and Facebook have definitely alerted online users worldwide to the possibility of privacy risks. Although poll shows increasing concern about privacy, most users rarely make active efforts to protect their personal data. Such a discrepancy between privacy attitude and behavior is usually known as “privacy paradox”. Many researchers have made attempts to explain the attitude-behavior discrepancy. Most of them have focused on the attitude-intention relationship, since intention is considered to be the most immediate and important predictor of actual behavior based on the attitude-intention-behavior relationship in Theory of Reasoned Action(TRA) and Theory of Planned Behavior(TPB). However, it has been proved that there exists a gap between behavioral intentions and actual behaviors, which makes us question those studies focusing on the intention instead of the actual behavior. That is, the intention-behavior gap describes the failure to translate intentions to action. Therefore, we aim to examine the privacy paradox in the context of Social Network Service(SNS) privacy settings to see if there is an intention-behavior gap. If it actually exists, how to bridge such gap and what role does implementation intention intervention play? The study makes contributions to the privacy literature and offers practical guidelines for both SNS users and privacy policy makers.
목차
Abstract
Introduction
Literature Review
Theory of Reasoned Action and Theory of Planned Behavior(TRA & TPB)
(Goal) Intention & Implementation Intention
Previous Studies
Research Model and Hypotheses
Research Model
Research Methodology
Operationalization of Variables and Measurements
References
키워드
SNS Privacy settings Privacy paradox Intention-behavior gap Implementation intention intervention저자
간행물 정보
발행기관
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- 발행기관명
- 한국경영정보학회 [The Korea Society of Management information Systems]
- 설립연도
- 1989
- 분야
- 사회과학>경영학
- 소개
- 이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.
간행물
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- 간행물명
- 한국경영정보학회 정기 학술대회 [KMIS Conference]
- 간기
- 반년간
- 수록기간
- 1990~2025
- 십진분류
- KDC 325 DDC 658
이 권호 내 다른 논문 / 한국경영정보학회 정기 학술대회 2019년 경영정보관련 춘계학술대회
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