Earticle

초록

영어

This study polled 118 men in their 20s and 30s living nationwide to find out their makeup status, purchase behavior, and usage patterns and to check the positive changes in their satisfaction and psychology when men did their make-up. In college, there were the most men who started makeup, and the motive for starting makeup was often for beauty and psychological satisfaction of their appearance. On special days, makeup was often done with skin makeup. For makeup and makeup products that are used on special occasions, BB cream was used the most frequently. For the purpose of makeup, I did the most for self-confidence. Most men who had no experience in makeup study were the ones who preferred skin makeup-oriented education in the future. The average monthly cost of cosmetics was less than 30,000 won. I got the most information through newspapers, magazines, and books. The place where people usually buy makeup products was the most cosmetics, multistop or road shop, and the reason why they chose the place of purchase was the most convenient. Men are shown to have positive effects on satisfaction and psychological change through makeup, and makeup has become a very important factor in social activities and relationships. Even though men's makeup has become more active day by day, there is still a lack of makeup education for men. Therefore, makeup experts are expected to benefit men as well as generate profits in the makeup field if they conduct and study makeup education for men.

목차

Abstract
I. 서론
1. 연구의 필요성
Ⅱ. 이론적 배경
1. 메이크업의 개념
2. 남성 메이크업 시장의 현황
3. 메이크업의 심리효과
Ⅲ. 연구 방법
1. 연구 대상 및 범위
2. 연구 문제
3. 연구 도구
Ⅳ. 연구 결과 및 고찰
4-1. 인구통계학적 특성
4-2. 남성 메이크업 실태
4-3. 남성 메이크업 제품의 구매행동 및 사용행태
4-4. 남성 메이크업에 따른 만족도와 심리변화
Ⅴ. 결론 및 제언
참고문헌

키워드

저자

• 김미정 [ Mi-Jeong Kim | 광운대학교 스마트융합대학원 ] Corresponding author
• 박안나 [ An-Na Park | 광운대학교 스마트융합대학원 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646