Earticle

초록

영어

In this study, a survey was carried out to 375 cosmetic purchasers to look into the cosmetic purchase behaviors through a blog. The results of data analysis are as follows. Most of them purchased cosmetics 2～3 times for recent 6 months. Most of them purchased cosmetics less than 100,000 won for recent 6 months. They responded that they could feel pleasant and intimate to visit a blog because the higher purchase frequency and total purchase amount are based on trust. They responded positively to group purchase and recommendation. They had low trust in cosmetics due to low purchase frequency and purchase amount, which they were much interested in others' postscript and sympathy, and influenced by purchase decision. As for the findings stated above, offering precise product information is an important factor that can build trust to determine purchase because those surveyed think that the product effectiveness is the most important, and get product information through search. This suggests the importance of blog marketing.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 블로그의 개념
2. 블로그 점유율
3. 블로그의 정보 특성
Ⅲ. 연구방법
1. 연구 방법
2. 설문지 구성
3. 자료의 통계 분석 방법
Ⅳ. 연구결과
1. 일반적 특성
2. 연구대상자가 인식하는 피부상태 조사
3. 연구대상자의 연령별 피부상태
4. 연구대상자의 연령별 기초화장품 중 중요하게 인식하는 제품
5. 연구대상자의 연령별 기초 화장품 종류
6. 연구대상자의 블로그에 의한 구매 현황
7. 연구대상자의 블로그 활용도
8. 연구대상자의 블로그 만족도
9. 연구대상자의 블로그 신뢰도
Ⅴ. 결론
참고문헌

키워드

저자

• 최윤경 [ Yoon-Kyung Choi | 성신여자대학교 생애복지대학원 피부비만관리 석사과정 ] Corresponding author
• 배현숙 [ Hyeon-Sook Bae | 성신여자대학교 생애복지대학원 피부비만관리 석사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646