Earticle

초록

영어

This study aimed to research the service satisfaction in accordance with nail-care preference targeting middle-aged women in their 40-60 with nail-care experience, for total two weeks from September 19th to October 3rd 2016. After the pre-survey and preferred procedure research in accordance with results, a survey of the subjective satisfaction was conducted. The pre-survey understood the middle-aged women's perception and preference of nail-care, and also the future direction for the improvement of service satisfaction. The questionnaire was composed of total 29 questions including six questions to understand the demographic characteristics of the samples, 13 questions to understand the general characteristics of the perception and preference of nail-care, and 10 questions divided into typology, reliability, reactivity, direction after procedure, and direction of sales promotion to understand the direction for the improvement of service quality. Conducting a survey through convenience sampling of the population, total 252 questionnaires were collected. Among the collected questionnaires, total 207 questionnaires were used for the extraction of response sample, perception of nail-care, preference of nail-care, and the service direction for the quality improvement of nail-care. In the results of the pre-survey, more than half of middle-aged women showed the positive perception of nail-care, and among the type of nail-care, they preferred the wet-care(54%) for the type of cuticle care, the round shape(58.2%) for nail shape, the full-coat shape(46.3%) for nail-coloring shape, and pink color(56.3%) for nail color. Based on the results after the pre-survey, regarding the matter of receiving the same type of nail-care(wet-care, round shape, full-coat, and pink color) again, the experimental group(20) receiving nail-care showed positive responses(57.9%), and also showed positive responses(60.0%) to the intention to recommend to others. In the results of this study, the middle-aged women in their 40-60 positively perceived nail-care, and also showed high service satisfaction in accordance with the preference of nail-care. If the nail-care preference service in accordance with each age group is researched in diverse methods and also suggested in differentiation based on the results of middle-aged women's perception of nail-care, preference, and service direction for the improvement of service quality of nail-care, more effective and efficient marketing could be provided.

목차

Abstract
Ⅰ. 서론
1. 연구의 필요성
Ⅱ. 이론적 배경
1. 네일(Nail)
2. 매니큐어, 패디큐어
3. 네일케어의 종류 및 방법
4. 네일컬러
5. 중년여성
6. 중년여성의 뷰티심리
Ⅲ. 연구 방법
1. 연구대상 및 범위
2. 연구문제
3. 측정도구 및 자료의 분석방법
Ⅳ. 연구결과
1. 조사대상 표본의 특성
2. 네일케어 서비스(시술)이후 주관적 만족도
3. 추후 동일 형태 네일케어 서비스(시술) 받을 의향
4. 네일케어 서비스(시술)를 받은 후 만족 측면
6. 타인에게 네일케어 서비스(시술) 추천의향
Ⅴ. 결론 및 제언
참고문헌

키워드

저자

• 김희선 [ Hee-Sun Kim | 광운대학교 정보콘텐츠대학원 미디어뷰티아트 ] Corresponding author
• 박안나 [ Anna Park | 광운대학교 정보콘텐츠대학원 미디어뷰티아트 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646