Earticle

초록

영어

Overall, the effect of service quality on customer satisfaction showed that certainty of service quality had the highest significant effect on customer satisfaction, followed by responsiveness, tangibility and empathy of service quality. In other words, customer satisfaction increased along with certainty, responsiveness, tangibility and empathy of service quality. The effect of service quality on revisiting intention showed that certainty of service quality had the highest significant effect on revisiting intention, followed by empathy and tangibility of service quality. In other words, revisiting intention increased along with certainty and empathy of service quality. But the lower tangibility of service quality was the higher revisiting intention was. As for the above-stated results, service quality in hair shops has a very big effect on customer satisfaction. Consequently, customer satisfaction is a facilitating variable that leads to revisiting intention and word of mouth, that is to say regular customer acquisition in hair shops and new customer creation.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 미용 서비스 특성
2. 헤어샵의 서비스 품질
3. 고객만족
Ⅲ. 연구방법
1. 연구 설계
2. 가설설정
3. 설문지의 구성 및 내용
4. 조사대상
5. 자료 분석방법
Ⅳ. 연구결과
1. 기초 자료 분석
2. t-test, 일원변량분석(one-way ANOVA), 다중범위검정(Scheffe's multiple range test), 상관분석, 다중회귀분석등의 가설검증
Ⅴ. 결론
참고문헌

키워드

저자

• 윤선영 [ Sun Young Yoon | 가천대학교 경영대학원 뷰티예술경영석사과정 ]
• 최영희 [ Young Hee Choi | 가천대학교 경영대학원 뷰티예술경영 교수 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646