Earticle

초록

영어

This study has an objective to contribute to the development of beauty market through the intensive research about beauty category utilization which is distinguished in current social commerce by studying its utilization and trends about Social Shopping which is a new business model in social shopping, in other words, social commerce in internet electronic business that is rapidly spreading in internet business Additionally, by suggesting beauty social commerce marketing and improvement plans which are improved through consumer purchase behavior and satisfaction analysis about beauty social commerce users, it also has an objective to suggest the plans which can cope with the situation where the negative thoughts of the users about beauty social commerce are spreading in the entire beauty industry; and subsequently to provide the data which could be utilized from the marketing aspect in beauty industry.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
1. 소셜커머스 개념
2. 소셜커머스 특성
3. 소셜커머스 유형
4. 국내 소셜커머스 현황 및 전망
Ⅲ . 연구방법
Ⅳ. 뷰티소셜커머스 구매경험이 재구매 의도에 미치는 영향
Ⅴ. 결론 및 제언
참고문헌

키워드

저자

• 노정은 [ Jung-Eun Noh | 가천대학교 경영대학원 뷰티예술경영석사과정 ]
• 최영희 [ Young-Hee Choi | 가천대학교 경영대학원 뷰티예술경영학과 교수 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646