Earticle

초록

영어

As the globalization sharply expands all over the world and the population moves a lot, the number of women emigrating from other countries is augmented because of the increase in international marriage and foreign students. 10 years ago, the Korean society was a single-race nation and shared homogeneity that only the Koreans have. In 2011, the total number of marriage was 329,087. 29,762 of which were made internationally (National Statistical Office, 2012). It amounts to 9% out of total newly weds and indicates that a tenth is international couples(NSO, 2012). Based on the fact that the migrated women is increasing, this study will perform comparative analyses on the awareness and the preference of Korean and migrated females for the hair treatment. Those women are important members and new consumers of Korean society. Thus, it would be better to analyze the hair care awareness and preference that is reflecting tastes of migrated women and set various marketing strategies based on this research. The increase in the foreign females indicates that new social members related to the beauty industry are augmented. Therefore, the study suggest to establish brand-new and varied marketing plans that consider their tendencies and needs to prepare for this trend.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 이주여성
2. 두발관리행동
Ⅲ. 연구내용 및 방법
1. 연구문제
2. 측정도구
3. 자료수집 및 자료 분석
Ⅳ. 연구결과 및 고찰
1. 인구통계학적 특성
2. 국적별 분포현황
3. 두발관리인식도
4. 두발관리행동
Ⅴ. 결론 및 제언
참고문헌

키워드

저자

• 정하은 [ Ha-Eun Jeong | 동남보건대학교 피부미용과 ]
• 최영희 [ Young-Hee Choi | 가천대학교 경영대학원 뷰티예술경영학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646