Earticle

초록

영어

This study evaluated previous studies about variables related to skin knowledge and skin health care activities of men in order to compare and contrast the difference between men and women's skin care method and preference, thus suggesting the research orientation for future aesthetics industry. The discussion about previous studies suggested that the knowledge and interest of skin health give new understandings about the necessity of skin management and affect skin care activities. More men are knocking the doors of men's skin care centers since appearance now not only affect women but also men, and in this competitive society, taking care of the looks raises one's competitiveness and self esteem. The skin care researches targeted only women, but considering that men are now having positive interest in skin, the researches about plans and detailed men skin care are still insufficient. When individual tendency and preference are acknowledged, customized programs are developed, and customer's management urge aroused, it will have affect positively not only the self-skin care activities but also customer attraction from both genders. More researches are still to be carried out.

목차

Abstract
Ⅰ. 서론
1. 연구의 필요성 및 목적
2. 연구방법
Ⅱ. 이론적 고찰
1. 피부의 구조와 유형
2. 남성 피부관리의 형태
3. 피부관리 행위 및 관련 요인에 대한 선행연구
Ⅲ. 남성 피부관리의 필요성과 관련요인
1. 피부관리의 정의
2. 피부건강관리의 필요성 및 관련 요인
3. 피부에 영향을 미치는 요인들
Ⅳ. 남성 피부관리에 대한 지식과 피부관리 행위 분석
1. 피부 관심도
2. 피부관리 지식
3. 피부관리 행위수준
4. 피부관리에 대한 지식과 행위의 관계
Ⅴ. 국내 피부관리 시장의 현황
Ⅵ . 결론 및 제언
참고문헌

키워드

저자

• 김수연 [ Soo-Youn Kim | 가천대학교 뷰티예술경영학과 석사과정 ]
• 최영희 [ Yeong-Hee Choe | 가천대학교 뷰티예술경영학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646