Earticle

초록

영어

Cosmetics market is permanently bound to become an attractive market by occasion of human being's pursuit of beauty in nature unless this sense of value will be vanished. Nobody cannot keep human desire to have a beautiful life away and cosmetics market is the commercial market accomplishing this desire. Western color cosmetics is already firmly positioned on as luxury brand and popularization. Herbal Cosmetics systems introduced little late in the market actively need to perform strategic promotional marketing informing of excellence, preference of Herbal Cosmetics functions to move to larger markets. Regardless of age, people want to get attractive good looking and transition to an aging society increases the demand of healthy and beautiful old age. In addition, it is a society emphasizes individuality and personality rather than efficiency, which requires rarity and creativity more than popularity. Such variety consumption pattern is resulted from the marketing of world's leading luxurious cosmetics company with the strong finance and strategic public marketing. How to make herbal cosmetics global prestige brand lies upon effective promotional marketing as broadcasting and mass media deeply affect the human life whereas quantity and quality of cosmetics are important.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 연구 결과
1. 국내 한방화장품의 산업현황
2. 한방화장품 소비자 조사
Ⅳ. 고찰
Ⅴ. 결론 및 제언
참고문헌

키워드

저자

• 최금주 [ Keum-Ju Choi | 동덕여대 비만미용향장대학원 ] Corresponding author
• 이유주 [ Yoo-Ju Lee | 가천대학교 경영대학원 뷰티예술경영학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646