Earticle

초록

영어

As the paradigm of the global economy is rapidly transformed into a knowledge base, companies are urged to secure fundamental competitiveness in order to secure a sustainable competitive advantage. Knowledge and know-how, which is a representative type of knowledge base, are protected in the form of intellectual property rights such as patents, and they are given exclusive rights of their own companies. However, There is an increasing number of companies that want to increase their corporate value. There are various paths for creating corporate value of a patent, and there are methods for conducting a proprietary business of a company having a patent by utilizing exclusive rights as a legal protection function, which is a basic consideration of a patent right. Another way is not to do business directly, but through negotiation and contracts, you can increase the value of your company by licensing or selling it to generate royalties or profits. Organizational culture is defined as a macroscopic and comprehensive concept that affects the living environment of a person belonging to an organization, such as beliefs and values, cognition, behavioral norms and behaviors, customs and traditions, symbol systems, and became more important as organizational culture was recognized as an important resource of the enterprise. In recent years, organizational culture has been characterized by contradictory factors such as conflict, sympathy, dilemma, and inconsistency. Therefore, the problem of managing contradictory factors has become a key issue of organizational success. In order to solve this problem, mutual opposing and multidimensional features must be pursued at the same time. One of the theoretical approaches that reflects the characteristics is the Competing Values Model. The purpose of this study is to analyze the structural causality between organizational culture, patent strategy and business performance by verifying the influence relationship between variables from various perspectives using the theory of competitive value model. The implications of this study are as follows: the expansion of the research field of patent strategy by applying organizational culture theory, the empirical study on the influence of organizational culture on management performance through patent strategy, the application of competitive value model to patent strategy In other words, it can contribute to the enhancement of the fundamental technological competitiveness by linking the patent strategy according to the corporate culture type with the business and technology strategy.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경 및 가설의 설정
 Ⅲ. 연구설계
 Ⅳ. 실증분석 결과
 Ⅴ. 결론 및 시사점
 참고문헌
 Abstract

키워드

저자

• 차완규 [ Wan-Kyu Cha | 숭실대학교 경영학 박사 / 초빙교수 ] 주저자
• 안태호 [ Tae-Ho Ahn | 숭실대학교 경영학부 교수 ] 공동저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330