베트남에 진출한 국내 호텔의 한국인 경영자 특성이 현지 직원의 서비스 제공 행동에 미치는 영향 : 지식공유 유형의 조절효과를 중심으로
The Effects of the Characteristics of Korean Hotel Managers who have Entered Vietnam on Local Employees’ Service-Providing Behavior : Focusing on the regulating effects of knowledge sharing types
The purpose of this study is to examine if the characteristics of Korean hotel managers who have entered Vietnam influence local employees’ service-providing behavior significantly and also if knowledge sharing types have regulating effects in correlation between managers’ characteristics and service-providing behavior. To address the goal, this author conducted a survey to local employees working in five hotels that have entered Vietnam, and total 214 questionnaire sheets were used for positive analysis. According to the analysis results, managers’ characteristics, competence characteristics and psychological characteristics, are found to influence service-providing behavior, and in correlation between them, two factors of knowledge sharing types, colleagues and educational training, are found to exert regulating effects. Based on the results, this researcher suggests that managers should share their attitudes about management with local employees through educational training and deliver messages to entire employees clearly. Based on that, it is important to have proper communication among colleagues.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 경영자의 특성 2. 서비스 제공 행동 3. 지식공유 유형 Ⅲ. 연구설계 1. 연구모형 및 연구가설의 설정 2. 측정도구 3. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 표본의 인구통계적 특성 2. 측정항목의 타당성 및 신뢰도 검증 3. 가설검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.