자연휴양림의 체험요소가 체험만족도 및 삶의 질에 미치는 영향 : 여가관여도의 조절효과를 중심으로
The Effect of the Experience Factors of Recreation Forest on the Experience Satisfaction and the Quality of Life : Focusing on the Moderating Effect of Leisure Involvement
The objective of this study was to evaluate the effects of the experience factors on the experience satisfaction and the quality of life of natural recreation forest visitors by applying the experience economy theory of Pine & Gilmore (1998). Moreover, the study aimed to verify the moderating effects of leisure involvement on the relationship between 4Es and experience satisfaction of natural recreation forest visitors. A survey was conducted for the visitors, who participated in the Jaeamsan Mountain National Recreation Forest experiential program located in Boseong, gun, Jeollanam-do. The implications of this study are as follows. First, the causal relationship between experience Factors(educational and esthetic) and experience satisfaction was significant. The results well showed the characteristics of the experiential program of natural recreation forest. Second, the causal relationship between experience satisfaction and the quality of life was significant. The results can be interpreted that the higher satisfaction after experiencing the experiential program of recreation forest indicates the higher quality of life. Third, the leisure involvement had significant moderating effects on the relationship between experience Factors(educational, escapist, and esthetic) and experience satisfaction. It was the first attempt to identify the moderating effect of leisure involvement on the relationship between 4Es and experience satisfaction, which is theoretically meaningful.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 자연휴양림의 체험요소 2. 체험 만족도 3. 삶의 질 4. 여가관여도 Ⅲ. 연구설계 1. 연구모형 2. 가설의 설정 3. 변수의 조작적 정의와 설문지의 구성 4. 자료수집 및 분석방법 Ⅳ. 실증분석 1. 인구 통계적 특성 2. 신뢰성 및 요인분석 3. 가설검증 Ⅴ. 결론 참고문헌
키워드
Experience Factors of Recreation ForestExperience SatisfactionQuality of LifeLeisure Involvement.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.