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호텔기업의 자원지향성이 혁신활동과 경영성과에 미치는 영향에 관한 연구
A Study on the Effect of Resource Orientation by a Hotel Corporation on its Innovation Activities and Management Performance
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- 발행기관
- 관광경영학회 바로가기
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- 간행물
- 관광경영연구 바로가기
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- 통권
- 제22권 제5호 통권 84호 (2018.09)바로가기
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- 페이지
- pp.669-694
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A338175
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6,400원
원문정보
초록
- 영어
- This study is focused on the relationship between resource orientation by hotel corporations and innovation activities, management performance. The findings were as follows. First, in terms of the effect of resource orientation on innovation activities, the sub-factors of resource orientation, namely, uniqueness, synergy and dynamism, all had a positive effect on service innovation, process innovation, organizational innovation and marketing innovation. Second, a review of the effect of innovation activities on management performance showed that among the innovation activities, service innovation and marketing innovation had a positive effect in terms of financial performance, but the effect of process innovation and organizational innovation on financial performance was not statistically significant. Customer perspective was also found to be positively influenced by service innovation and marketing innovation, while process innovation and organizational innovation did not have any statistically significant effect. Next, a review of the effect that innovation activities have on internal process perspective among various business management performances showed that service innovation, process innovation, organizational innovation and marketing innovation all had a positive effect on internal process perspective, in the descending order of organizational innovation, marketing innovation, process innovation and service innovation. Lastly, in terms of innovation activities’ effect on learning and growth perspectives, service innovation, process innovation, organizational innovation and marketing innovation all had a positive effect on learning and growth perspectives, with the degree of influence ranked in descending order, marketing innovation, organizational innovation, process innovation and service innovation.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 자원지향성
2. 혁신행동
3. 경영성과
Ⅲ. 연구설계
1. 연구모형 및 가설
2. 변수의 조작적 정의
3. 자료수집
Ⅳ. 실증분석
1. 인구통계학적 특성
2. 신뢰성 및 타당성 분석
3. 가설의 검증
Ⅴ. 결론
참고문헌
키워드
Resource Orientation Hotel Corporation Innovation Activities Management Performance.저자
간행물 정보
발행기관
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- 발행기관명
- 관광경영학회 [Tourism Management Research Organization]
- 설립연도
- 1997
- 분야
- 사회과학>관광학
- 소개
- 관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.
간행물
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- 간행물명
- 관광경영연구 [Journal of Tourism Management Research]
- 간기
- 연7회
- pISSN
- 2092-528X
- 수록기간
- 1997~2021
- 십진분류
- KDC 326 DDC 338
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