Earticle

초록

영어

This study identifies the relationship between the participation motive and satisfaction level of religious tourism, and identifies differences in participation motivation and satisfaction depending on the characteristics of religious tourism’s participants. The hypothesis test results of this study are summarized as follows. First, among the reasons for participating in religious tourism, it has been revealed that the enhancement of religious beliefs and visits to the holy sites affect satisfaction levels in the direction of friendship. And rest of mind and body affects satisfaction in the opposite direction. Second, we analyzed differences in demographic characteristics, motivation to participate in religious tourism (enhancing faith, relaxation of mind and mind, visit to the Holy Land), and satisfaction level. As a result, there were significant demographic traits in terms of gender, marriage, academic background, and baptism. These empirical analyses can provide the following implications. First, When promoting and organizing religious tourism products, one should look back and repent at places where people can access traffic, adults who can be universally recognized, and places where people can attend. Second, The target market for religious tourism participants is married women who graduated from a specialized university or higher, and those who are professional, technical and religious, are eligible for marketing for 1-5 and 20 years.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 종교관광
  2. 종교관광 참가동기
  3. 종교관광 만족
 Ⅲ. 연구설계
  1. 연구모형 및 가설
  2. 실증조사 설계
 Ⅳ. 실증분석
  1. 표본의 인구통계학적 특성
  2. 신뢰도 및 타당도
  3. 연구가설의 검정
 Ⅴ. 결론
 참고문헌

키워드

저자

• 최병석 [ Byungseok Choi | 동방문화대학원대학교 제병경영학과 박사과정 ]
• 최종률 [ Jonglyul Choi | 서울신학대학교 관광경영학과 겸임교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338