This study was intended to provide implication to company managers and people in charge of company internal events by analyzing the effect of participation satisfaction of employees by corporate event, and to verify the effect of components of internal event on participation satisfaction of organizing members. The results and implications of this study are as follows. First, as a result of investigating the influential relationship between corporate event and participation satisfaction, program, operation, and MC among facility, program, place, operation, and MC made positive effect on public contribution, and public contribution had close correlation with in the order of program, MC, and operation. Secondly, as a result of investigating a influencing relationship between participation satisfaction of employees and organizational identification, public contribution and social acknowledgement made positive effect on social organizational identification. On the other hand, it was analyzed that personal achievement does not make effect on organizational identification. Thirdly, as a result of investigating a influential relationship between company internal event and organizational identification, MC, facility, and operation among subfactors of company internal event showed significantly positive relationship with organizational identification, and MC among 3 factors as facility, operation, and MC showed highest influencing power on organizational identification. However, it was identified that place and program do not make effect on organizational identification.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 기업내부이벤트 2. 참여만족 3. 조직동일시 Ⅲ. 연구설계 1. 연구모형 및 가설의 설정 2. 설문지 구성 3. 자료수집 및 분석방법 Ⅳ. 분석결과 1. 인구통계적 특성 2. 타당성과 신뢰성 검증 3. 가설검증 Ⅴ. 결론 참고문헌
키워드
Company Internal EventOrganizational IdentificationParticipation SatisfactionEmployees.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.