The purpose of this study is to examine the types of tourism constraints, being perceived by potential tourists prior to a tourism decision making, the causal relationship between these constraints and a tourism satisfaction, demographical characteristics of segmented groups by economic constraints, and satisfaction differences by them. A total of 262 usable samples were collected having experienced a tourism. Exploratory factor analysis, multiple regression analysis were performed to achieve the research aims. An empirical analysis shows the results as follows. Firstly, by EFA, 6 tourism constraint dimensions were identified such as destination environment, internal, destination fears, economic environment, business, and tourism information. Secondly, there were demographic characteristics and differences between tourist destinations, sex, marriage, age, and income. Thirdly, as a results of multiple regression analysis, it has been shown that destination environment, internal, and economic environment affect the definition of tourism satisfaction, while the restriction on tourism information has a negative effect on the tourism satisfaction.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 관광제약 2. 관광만족 Ⅲ. 연구설계 1. 연구모형 및 가설 2. 실증조사 설계 Ⅳ. 실증 분석 1. 표본의 인구통계학적 특성 2. 신뢰도 및 타당도 3. 연구가설의 검정 Ⅴ. 결론 참고문헌
키워드
Tourism ConstraintsTourism SatisfactionRestriction on Tourism InformationDemographic Characteristics.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.